Common sense: Is the USA Economy Growing at Needed Levels?

drjohn11aDr. John Psarouthakis,
Executive Editor,
BusinessThinker.com
CV in Linkedin:
http://linkd.in/1AF7El7

Even the very imaginative L. Frank Baum could not have imagined in 1900, when he published his tale about a wizard in a land named Oz, how his book would resonate throughout the century. Now, as the United States struggles to find traction in the 21st Century, we seem—like Dorothy’s three Oz friends—to lack a heart, a brain, and courage.

The courage issue is not whether we will act but whether we will act currently and correctly. The heart problem will be solved when we realize that the risk of messing up our economy becomes high enough in becoming a second- or third-rate country is no route toward compassionate governance and widespread prosperity.

Given our courage and heart to advance as a society and as a nation, our steps must be smart. If we don’t use our brain this show will close in Act One, regardless how much bravery and compassion we muster.

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Book: “The Membership Economy”, By Robbie Kellman Baxter, McGraw Hill, 2015

Book Review by 
JP Bio PhotoDr. John Psarouthakis,
Executive Editor,
BusinessThinker.com
CV at  http://linkd.in/1AF7El7

Robbie Baxter wrote a very insightful and a practically useful book, The Membership Economy–(Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue)

She understands well the marketing approaches of the past and brings them into the Internet age by observing that a Customer Membership Network is the effective and quick way of developing and applying an effective marketing strategy successfully. Examples of successful such strategies are given by briefly referring to American Express, Netflix, Spotify, and others to demonstrate the imperative of Membership Marketing.

The book presents several very useful, needed, details on

  • What you Need to Know About the Membership Economy / Marketing
  • Membership Economy / Marketing Strategies and Tactics and
  • What you can Learn from Online Community Models,
  • Loyalty Programs
  • Robbie discusses the Business as Usual to Competitive Disruption
  • and concludes with How You Can Start Transitioning Today.

An excellent book for CEO’s and Marketing Executives, responsible for developing competitive marketing strategies and action plans to successfully implement such strategies in todays Internet World of Business.



Rising Billions – dramatic (positive) change?

Peter DiamandisDr.Peter H. Diamandis is a Greek American engineer, physician, and entrepreneur best known for being the founder and chairman of the X PRIZE Foundation, the co-founder and chairman of Singularity University and the co-author of the New York Times bestseller Abundance: The Future Is Better Than You Think.

The most dramatic (positive) change in our global economy is about to occur between 2016 and 2020.

Three to five billion new consumers, who have never purchased anything, never uploaded anything, and never invented and sold anything, are about to come online and provide a mega-surge to the global economy.

While most of these individuals are in Africa, India, China and the developing world, and their income is low, when aggregated, this represents tens of trillions of new dollars flowing into the global economy… and no one is talking about it.

I call this group the “Rising Billions.”

What are you going to sell to them?

How are they going to compete with you?

The Rising Billions are not coming online like we did 20 years ago with a 9600 modem on AOL. They’re coming online with a 1 Mbps connection and access to the world’s information on Google, cloud 3D printing, Amazon Web Services, artificial intelligence with Watson, crowdfunding, crowdsourcing, and more.

This is about how the Rising Billions are connecting and the implications to you, your industry and our global economy.

The Technology Connecting the World

While the Internet has been extraordinary, it has only until recently connected the wealthiest.

In 2010, 1.8 billion people were connected.

Today, five years later, about 2.8 billion are connected…

ImageProxy

Graph – Internet Users in the World

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