Dr. John Psarouthakis, Executive Editor of www.BusinessThinker.com, Distinguished Visiting Fellow at the Institute of Advanced Studies in the Humanities, University of Edinburgh, Scotland, publisher of www.GavdosPress.com and Founder and former CEO, Industries, Inc., a Fortune 500 industrial corporation
Public relations is an organizational issue you must directly and continuously confront to assure your company’s success. This article explains more about what we mean by public relations and how to plan for it. Main Reference is the “Dynamic Management of Growing Firms”, University of Michigan Press,
ASSESSING PUBLIC RELATIONS
Ask yourself and your managers the following question:
Question 12-1: Company image and reputation. How do you rate your firm’s public image and goodwill–your firm’s reputation?
[1] Very high: Top 2% of the industry
[2] High: Within top 10%
[3] Well above average: Top 25%
[4] Above average: Top one-third
[5] Average: About the middle
[6] Slightly below average: In the top two-thirds
[7] Well below average: Bottom one-third
In our study 47% of the CEOs rate their firm’s reputation among the top 2 percent of the industry!
DIMENSIONS OF THE PUBLIC RELATIONS ISSUE
Most start-up firms follow a common sequence. Initially, the focus is on competitors, customers, and suppliers. With growth comes a broadening of attention to government regulatory bodies, the media, stockholders (including family), and the public at large. Relations with competitors and customer relations, for the most part, are an aspect of market strategy. Relations with suppliers are an aspect of resource acquisition. We lump the other categories together, as diverse as they are, because they are not a direct part of the buying-selling cycle.
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Dr. John Psarouthakis


