The Network Always Wins, By Peter Hinssen, McGraw Hill 2015

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JP-pic 2A book review by Dr. John Psarouthakis, Executive Editor, www.BusinessThinker.com

This book eloquently and effectively “talks’ about the complexity of our world today and particularly about the complex systems in Business. It is a fascinating read and amazingly effective in communicating the complexity and what to do about it. In one page Peter presents the thermodynamic property of Entropy and Heisenberg’s uncertainty principle and being understood. That is an achievement in itself since Entropy is inter-wound with the second law of thermodynamics and the other with quantum mechanics! Not a simple achievement.

Though I believe complexity has existed for as long as humans began to deal in groups those early people and for many thousand of years they dealt with complexity with simple linearity approach

Because the complexity and the changes that came with it then occurred at a very slow pace and the linear approach was practical and effective. Today the change comes at a high acceleration rate that we do not have the time to deal with the gross deviations that linearity will require to deal with the issues at hand. Adding to this is the great interdependence of our activities on a global scale and instantly felt effects of actions occurring on the other side of the glob from us, etc.

This book, not only made me more acutely aware of the complex world we live in, but also provided me with approaches to the complexity so that I can deal with it and not fall in to “panic”!

I strongly recommend this book that deals with difficult concepts in a way that we build our confidence in dealing with the complexities of today’s business world.

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