This is the first of short articles of my thoughts about Leading and Managing winning companies.
Why some companies constantly win in today’s globalized and intensely competitive world, while others struggle from one crisis to the next? It is simply leadership and management expertise that can take advantage of the rapidity with which ideas arise, are developed and applied, and the immediacy and degree of their impact in our lives. Let me illustrate.
When I were a student at MIT in the ‘50’s, it used to take five to ten years for an idea, or research result from a University, to become reality in the market and in our lives. Today it is almost simultaneous! This drastic change has fundamentally altered how we manage business.
We live in a time phase when strategies must be dynamic, flexible and responsive to the ever changing conditions around us. The success of a business depends, even more so today than ever before, on managerial leaders that think strategically and have a well-defined flexible, proactive strategy they implement decisively.
Decisive management comes from leaders that understand the process of management and the basic elements of competition within a free market economy. They are agile, flexible persons who can anticipate change and respond smartly and timely to new realities. The central objective of a strategy developed by such leaders, and the planning that follows, is to achieve a competitive advantage(s) vis-à-vis the competition through actions that the competitors will not be able to effectively respond, and, thusly, to consolidate these advantages to a position of strength that will extend this advantage into the future.
These leaders create a compelling story about where their company is headed that can engage people at all levels. This story, this vision, is an integral of at least the following human dimensions: Great companies build on central ideas. They pass these ideas to others and encourage yet others to develop their ideas and create an organization and an atmosphere friendly to the process for success.
Winning Leaders articulate values explicitly and develop values that support business ideas. These leaders face reality and make tough decisions about people, products / services, customers and suppliers.