Category Archives: Management

Integrated Marketing: If You Knew It, You’d Do It

Steve McKee is president of McKee Wallwork Cleveland and author of When Growth Stalls: How It Happens, Why You’re Stuck, and What to Do About It. Find him on Twitter and LinkedIn.

www.businessweek.com If it ain’t broke, don’t fix it, is such a cliché that it has spawned its own cliché: If it ain’t broke, break it. Unfortunately, that’s just what many companies do unwittingly to their branding programs, playing into the hands of public enemy No. 1 in today’s marketing environment: fragmentation.

More and more television networks, radio stations, print titles, and outdoor billboards are competing for attention, and new marketing channels pop up every day, from apps to publicity stunts and beyond. The number of places we hit people with marketing messages these days is growing a lot faster than the number of eyeballs that can take them in, and as a result audiences (and attention spans) are becoming increasingly fragmented. That reduces the chance any message has of getting through…………

To see the entire article please click on: http://www.businessweek.com/articles/2012-05-10/integrated-marketing-if-you-knew-it-youd-do-it

Leadership and Employee Engagement

Mr.James Stilwell helps organizations in their leadership design and helps to implement ways to authentically engage their entire workforce. He has also taught at the University of Michigan’s Executive Education  focusing on building collaborative organizational cultures

 

Mr. Stephen J. Gillis a guest contributor. An Independent Consultant for Human Performance

 

Successful companies have high levels of employee engagement. Much has been written about why this is true and the factors that increase employee engagement. The vast majority of these writings and research findings focus on organizational and structural factors or put responsibility for becoming increasingly engaged in the lap of the employee.  Some of these often cited factors include training and development, team building, recognition and rewards, information flow and access, performance reviews, and decision-making processes. Absent from this list is the powerful impact that leadership has on employee engagement. We imagine that as you read this you are saying to yourself, “Of course leadership is a key factor.” But we aren’t talking about giving lip-service to engagement, nor are we talking about having an engagement program, a director of engagement, or doing an annual engagement survey. We are talking about something much deeper that goes to the heart of leadership. This is self-awareness of ones values, beliefs, and attitudes regarding engagement and how the leader’s self is manifested in subtle but powerful behaviors that communicate volumes to an organization about the extent to which a leader truly supports increased engagement. Make no mistake about it, genuine employee engagement shifts power away from leaders and many leaders find this shift unsettling.  Here are two examples.

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Globalisation and higher education: Different degrees of success. (Offshoring, inequality, and the value of college degrees)

 This article ir republished from and in accordance with the policy of  “VoxEU.org

Dr. David Hummels
Professor of Economics at Purdue University

 

 

Dr.Rasmus Jørgensen
Postdoctoral Research Fellow at Yale University’s Department of Economics

 

 

 

Dr.Jakob R. Munch
Asian Dynamics Initiative Professor of International Economics in the Department of Economics, University of Copenhagen

 

 


Dr.Chong Xiang

Associate Professor of Economics, and Director of Graduate Studies, at Economics Department, Purdue University

 

 

With stagnating wages and lingering unemployment, income inequality is back in the headlines. Is globalisation to blame for this inequality? Is more education a solution? This column argues that focusing on university education misses important effects. It presents evidence that wage effects vary markedly among those with degrees depending on their specific skill sets, and that globalisation can often benefit workers
without degrees.

Fuelled by concerns over rising income inequality, Occupy Wall Street has grown into a global movement in slightly over 2 months, with protests i over 900 cities worldwide. Protestors have been criticised for lacking a specific set of policy demands, but in this the protestors are hardly alone.

Continue reading Globalisation and higher education: Different degrees of success. (Offshoring, inequality, and the value of college degrees)