Book Review by
Robbie Baxter wrote a very insightful and a practically useful book, The Membership Economy–(Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue)
She understands well the marketing approaches of the past and brings them into the Internet age by observing that a Customer Membership Network is the effective and quick way of developing and applying an effective marketing strategy successfully. Examples of successful such strategies are given by briefly referring to American Express, Netflix, Spotify, and others to demonstrate the imperative of Membership Marketing.
The book presents several very useful, needed, details on
- What you Need to Know About the Membership Economy / Marketing
- Membership Economy / Marketing Strategies and Tactics and
- What you can Learn from Online Community Models,
- Loyalty Programs
- Robbie discusses the Business as Usual to Competitive Disruption
- and concludes with How You Can Start Transitioning Today.
An excellent book for CEO’s and Marketing Executives, responsible for developing competitive marketing strategies and action plans to successfully implement such strategies in todays Internet World of Business.
Technology is neither good nor evil. It is neither progressive or regressive. It is whatever we—individuals, communities, nations, the global economy—make of it, positive or negative or both. Then internet, for example, has done more than any religion or any language or any empire in world history to put humans in touch with each other. That’s a breathtaking superlative no one can deny. A citizen of a backward dictatorship in some forlorn corner of the world can—given a handheld device and internet access—communicate in real time with, say, expatriate groups in San Francisco or London.
Simultaneously. Hooray for the internet. On the other hand, the internet can disseminate more pornography in one daymthan all the world’s printing presses have disseminated since Gutenberg bought his first barrel of ink.
The parallel trade-offs are endless. Our most advanced airplanes can carry people, or can carry weapons of mass destruction. A new medication can ease human misery, or can be diverted to the narcotics trade. Almost any new technology can be deployed in positive or negative ways. The choices are ours. But rest assured that the internet, modern aviation, and pharmaceutical research cannot and will not go away. Nor should they.
Continue reading Book: “THE DIGITAL ECONOMY”, By Don Tapscott, McGraw Hill, 2014
Dr. John Psarouthakis, Executive Editor, www.BusinessThinker.com
CV at http://linkd.in/1AF7El7
Editor’s note: In 2008 the book on acquisitions that Professor Lorraine Hendrickson-Uhlaner and I wrote was published. See reference at the end of this description. Given the inquiries received about acquisitions and in my opinion of the continuing relevance of the content of the book I decided to post this description of the book.
This book reflects the firsthand, practical experience in the acquisition of businesses by the author, me, John Psarouthakis. He has led the buying process for over forty acquisitions and has been a part of a team of a dozen others during his business career as an entrepreneur and business executive. Most of his experience comes from purchasing and selling businesses for two companies, J.P.Industries Inc. and JPE Inc. that he founded, managed, and eventually sold, as well as from the notes for the course on acquisitions he taught at the Ross School of Business of the University of Michigan as an adjunct professor of business.
Although Psarouthakis’ experience draws heavily on the manufacture and distribution of durable goods sectors, many aspects of the process are the same, regardless of the industry.
Interviews conducted by coauthor Lorraine Hendrickson with entrepreneurs involved in acquisitions for the retailing, service, and construction sectors and other published information about the acquisitions process also influence the content of this book.
Continue reading “How to Acquire the Right Business”– A Book Description