Review by Dr. John Psarouthakis,
Executive Editor, www.BusinessThinker.com
George A. Haloulakos — CFA Charterholder, Finance Professor and Author — has written a new and distinctly different book titled CALL TO GLORY – How the Convair B-58 Hustler Helped Win the Cold War. Business Thinker readers may already be familiar with some of his published work that has been featured in this web site as well as his last book HIGH FLIGHT – Aviation as a Teaching Tool for Finance, Strategy and American Exceptionalism.
CALL TO GLORY is an economic and strategic analysis of the B-58 Hustler that reads like a time capsule out of the 1960s. This historic reappraisal of the B-58 enables the reader to view the “soaring sixties” as a decade in which the USA deployed the Hustler as an exclusive nuclear strike weapon to be used in a “massive retaliation” strategy that characterized Strategic Air Command’s posture during that era of the Cold War. George deconstructs this strategy through a Game Theory narrative [using Chess as the explanatory vehicle] that unifies both the qualitative and quantitative content of CALL TO GLORY. George writes that “Deterrence was based on the display of decisive, overwhelming force coupled with the willingness to use it.” Along this line of thought, CALL TO GLORY includes an insightful, behind-the-scenes look at the 1962 Cuban Missile Crisis that includes a detailed breakdown of the nuclear arsenals for both the USA and USSR while quantifying how the B-58 Hustler was the ultimate difference maker that resulted in a “draw” rather than all-out war.
Written by Lauren Pedigo
Lauren Pedigo is a Marketing Specialist working on email marketing and lead nurturing optimization. You can follow her on Twitter at @LaurenCPedigo.
This post originally appeared on HubSpot’s Marketing blog. For more content like this, subscribe to Marketing in http://bit.ly/1M0FTrD
There’s no better time to revamp your reading list than the beginning of the summer. The question is … what should you read?
With so many business books out there to choose from, sifting through all those online descriptions and reviews could take up an entire summer in and of itself. We figured you’d rather spend that time actually, you know, reading.
To help you narrow down your search for the best business books out there, we combed through a plethora of online syllabi from Harvard Business School. Much to my surprise, most of the books centered around leadership rather than economics, marketing, or general business best practices. It really does take a fearless leader to build a truly remarkable organization.
Below, you’ll find a list of 11 of the most intriguing books on Harvard Business School courses’ required reading lists. If you’re looking for a few great summer reads, then this is just the list for you.
Book Review by
Robbie Baxter wrote a very insightful and a practically useful book, The Membership Economy–(Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue)
She understands well the marketing approaches of the past and brings them into the Internet age by observing that a Customer Membership Network is the effective and quick way of developing and applying an effective marketing strategy successfully. Examples of successful such strategies are given by briefly referring to American Express, Netflix, Spotify, and others to demonstrate the imperative of Membership Marketing.
The book presents several very useful, needed, details on
- What you Need to Know About the Membership Economy / Marketing
- Membership Economy / Marketing Strategies and Tactics and
- What you can Learn from Online Community Models,
- Loyalty Programs
- Robbie discusses the Business as Usual to Competitive Disruption
- and concludes with How You Can Start Transitioning Today.
An excellent book for CEO’s and Marketing Executives, responsible for developing competitive marketing strategies and action plans to successfully implement such strategies in todays Internet World of Business.