All posts by David Verduyn

David Verduyn is a guest writer for The Business Thinker magazine. He is a principal of C2C Solutions Inc.,  a company that specializes in best practices for the front end of Product Development.

Practical Innovation

David Verduyn is a guest writer for The Business Thinker magazine.
He is a principal of C2C Solutions Inc.,  a company that specializes in best practices for the front end of Product Development
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Over the past 30 years, leading companies all over the world have discovered that the product development process (PDP) is as important as the product itself. To get right to the point, here is the summary of the following short article:

A practical, lean, and efficient “front-end” development process is necessary for sustainable growth.

Business sustainability and growth, whether you sell products or services, requires three key outputs of your PDP:

1)    VALUE, to attracts customers

2)    QUALITY, to earn respect, and

3)    INNOVATION, to differentiate yourself from the competition

Continue reading Practical Innovation

Systematic Innovation . . . an oxymoron?

David Verduyn is a guest writer for The Business Thinker magazine.
He is a principal of C2C Solutions Inc.,  a company that specializes in best practices for the front end of Product Development.

Introduction

Are “systematic” and “innovation” two words that can’t coexist because they are mutually exclusive?  Isn’t it common knowledge that too much structure stifles innovation?  Can innovation be systematic?  OK, enough rhetorical questions.

I assume that anyone reading this either develops products or supplies a service and many of you do both.  In today’s global and competitive market, most will agree, innovation is a necessary element to thrive, and for some to simply survive.  Unfortunately, there are many forces working against innovation including the two common misconceptions listed below:

Note: a pdf version of this article can be attained by going to:

http://www.c2c-solutions.com/pdfs/SysInnov_Article2010.pdf

Continue reading Systematic Innovation . . . an oxymoron?