David Verduyn is a guest writer for The Business Thinker magazine.
He is a principal of C2C Solutions Inc., a company that specializes in best practices for the front end of Product Development.
Over the past 30 years, leading companies all over the world have discovered that the product development process (PDP) is as important as the product itself. To get right to the point, here is the summary of the following short article:
A practical, lean, and efficient “front-end” development process is necessary for sustainable growth.
Business sustainability and growth, whether you sell products or services, requires three
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