Credibility is an intangible but essential ingredient in making a successful business deal. According to Webster’s dictionary, to be credible is to be “worthy of trust” or “believable.” In business, it refers to the belief and perception of other people that you are able to do the things you propose to do. There is no scientific way to measure credibility or to assure that others believe in you. However, there are a number of tips outlined in this chapter to help increase the likelihood that others will take you seriously in a business deal.
General Qualities that Contribute to Credibility
Display of integrity, pragmatism, interpersonal skills, professionalism and ability all contribute toward your credibility.
Integrity. Integrity refers to sincerity or honesty–that you mean what you say. A business person of integrity addresses the issues openly and directly. People feel that they can trust you and rely on your word. They do not fear that you will do something underhanded when their backs are turned.
Pragmatism This is another quality that contributes toward a credible image. A pragmatic person understands the issues and is realistic.
Interpersonal skills Interpersonal skills can also contribute to your credibility. These skills involve your ability to communicate clearly with others and to be considerate of others.
Professionalism How do you come across as professional? Be thorough in any detail you handle. Find out as much as you can about the companies and industries you plan to deal with so that you will appear knowledgeable. A person who approaches an issue with intelligence, analysis, and calmness is viewed as professional or objective in demeanor. Such demeanor generates respect and trust by others. Continue reading BUILDING CREDIBILITY FOR BUSINESS OWNERSHIP: 4th article in the series of M&A